For Alsatian wine estates with own vineyards
Your trade visitors experience exceptional care in cellar and tasting. That care should not end at farewell.
DONUM is a curated multisensory gesture for wine estates – designed to carry the care of your relationship cultivation beyond the visit and into your trade visitors' daily lives.
A gesture derived from your relationship and your occasion – never an off-the-shelf solution.
The Context
Conventional amenities lose their impact when your trade visitors have seen everything.
In Alsatian wine estates, loyalty is rarely strengthened by one more gift. What matters is relevance, discretion and the sense that the relationship continues beyond the tasting.
A meaningful gesture creates presence, not noise – carrying the memory of your domaine beyond the cellar visit.
Designed for
Designed for domaines where every tasting carries a promise – and every detail matters.
- Propriétaire-Vigneron & Cogérant
- Responsable commercial & Export Manager
- Chargé du développement commercial
- Tastings, recognition of qualified trade visitors and relationship cultivation with hospitality partners
What DONUM is
Not a promotional gift. A curated gesture from your domaine – designed as a ritual.
At its sensory core is ARGANERO: a precise culinary finishing ritual, brought to life through a refined object, a story of origin and a considered moment of handover. It is conceived not as a one-time farewell gift, but as an experience that can renew the memory of the visit with every use – derived from your relationship and your occasion.
Each edition brings together a tangible object, refined presentation, a story of origin, a sensory ritual and a thoughtfully designed handover – tailored to the character of your domaine where appropriate.
Impact beyond the visit
A gesture designed to return
Most farewell gifts create a single moment. DONUM is designed to create many.
- A tangible object that remains in your trade visitor's home.
- A sensory ritual that reconnects them with the memory of the visit.
- Repeated moments of use that keep your domaine present long after the tasting.
The goal is not attention. The goal is presence – a quiet, recurring moment that brings the memory of the tasting back into your trade visitors' daily lives.
Guest moments
Moments when a considered gesture can mean more than another gift.
Tasting & cellar visit
A considered gesture after the tour for selected trade visitors – designed to remain present long after the encounter.
Returning customers & direct sales
Recognize returning buyers with a distinctive gesture that reflects the value of the relationship.
Hospitality partners & specialized trade
A considered gesture for long-standing clients – discreetly presented during delivery or visit.
Vintage presentation & harvest festival
New vintages and seasonal celebrations – occasions intended to remain memorable.
Private invitations & estate events
A discreet gesture for private tastings, invitations and events – without overt branding.
Anniversaries & generational transition
A considered gesture for the closest partners and companions – when timing and care matter more than further explanation.
Process
Five steps. Discreet. Precise.
With minimal operational effort.
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01Define occasion and relationship
Together we define the purpose of the gesture, the desired emotional outcome, the recipient profile and first ideas for integrating your identity.
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02Terroir and origin analysis
We analyse your estate, your tradition, your trade visitors, the occasion and the existing relationship. Every solution starts with context.
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03Develop the relationship concept
Several strategic directions are explored before the strongest is selected – across product, packaging, presentation and storytelling.
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04Production and realization
After written approval, DONUM produces every element according to the agreed concept. Regular updates keep the status transparent.
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05Relationship growth
After delivery we review trade visitor reactions, your feedback and future opportunities. The project ends, the relationship continues.
01Define occasion and relationship
Together we define the purpose of the gesture, the desired emotional outcome, the recipient profile and first ideas for integrating your identity.
Origin
Crafted in the Austrian Alps.
Each edition is developed and crafted in Austria with meticulous attention to detail.
FAQ
Frequently asked questions
The timeline depends on the selected edition, quantity and level of personalization. With limited personalization, an initial delivery may be possible from approximately four weeks; highly customized projects can require several months. We confirm the final timeline after the initial consultation.
Minimum quantities depend on the selected edition and level of personalization. We define a suitable scope around the occasion and the number of trade visitors you wish to include.
DONUM is designed to integrate discreetly into existing routines. We define storage, responsibility and handover together so that the additional effort for your team remains minimal.
Every edition is designed to feel like a considered gesture from your domaine, not a promotional item. Restraint in branding is built into the concept.
Personalization can range from subtle integration of your domaine's identity to individually developed editions. The appropriate scope depends on the occasion, visitor circle, quantity and timeline.
DONUM is neither a promotional gift nor product placement. It is a curated experience designed to extend the memory of the visit into the trade visitor's daily life through a recurring sensory ritual.
Private consultation
Extend relationships with trade visitors beyond the cellar visit
Explore how DONUM can be integrated into selected moments of relationship cultivation – from tastings for sommeliers to hospitality partners, returning customers and private occasions.
Request a private consultation
Confidential. No obligation.